Sunday, November 16, 2008

Auto industry bailout

Anyone else out there curious about the future of the auto industry and how the consumer is going to react if the Big 3 get a government bailout?
I have a feeling the auto industry is going to have a huge PR issue on its hands if Congress approves bailout money. This is because consumers are already bitter. They've lost jobs, watched their 401K sink, some have dealt with home foreclosure and everyone has had to pay more for fuel and food this year.
I am wondering where is my bailout as are many others.
With that in mind if the auto industry gets help from the government it may actually have negative results because consumers might say "This huge corporation got help while I am struggling to pay for food. I am not going to buy a car from them."
I am sure PR gurus are already wondering how to handle this and I am closely watching for any "positive ads" from the companies to put them in better light.
In the meantime this is the latest news on the bailout.

http://www.npr.org/templates/story/story.php?storyId=97069463

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